G-Star 2024: the Largest Gaming Convention in Korea

by a 12 years experienced G-Star agency

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1. G-STAR 2024 KOREA

What is G-Star Korea?

G-Star is Korea’s largest gaming convention, which has been held annually since 2005. It takes place from the third Thursday of November to that coming Sunday, coinciding with the Korean SAT period. This year, G-Star 2024 will be held from November 14th to 17th.

• B2B: November 14th(THU) to 16th(SAT) 10AM-6PM
• B2C: November 14th(THU) to 17th(SUN) 12PM-6PM

Where?

G-Star is held in Busan, not Seoul. The event is hosted at Bexco, Busan’s largest convention center, and features a variety of activities such as the introduction of new game IPs, gaming competitions, game demonstrations, and business meetings. G-Star has established itself as a pivotal event in the gaming industry, attracting both local and international participants and visitors.

G-Star’s 20th Anniversary

This year marks a special milestone as G-Star celebrates its 20th anniversary. To commemorate this occasion, G-Star’s organizing committee is preparing an extensive campaign that promises to be the highlight of the event.

2. Key Features of G-Star

Subculture Game Festival

G-Star hosts its very own event called the Subculture Game Festival. This event celebrates the diverse and vibrant subcultures within the gaming community. It features activities like fan meetings, autograph sessions and various interactive events. It’s a space where gaming enthusiasts can immerse themselves in the rich culture that surrounds their favorite games.

Game Lovers Are Here🔥

As you may already know, Korea is the birthplace of e-sports. In Korea, there are gaming rooms equipped with hundreds of cutting-edge computers, found in neighborhoods everywhere. They are called PC Bang. Every Korean teenager has spent part of their youth in these places. Ah, and even as adults, many still do.😂

Just Right After Korean SAT

G-Star is strategically scheduled right after the Korean SAT (Suneung) exam. This timing is intentional, as a significant portion of the event’s attendees are students. The convention offers special events and gifts for students who bring their exam identification, making it a popular post-exam celebration for many young gamers.

(Tips: If you are an exhibitor, plan merchandise events for them!)

3. G-Star Trend

G-Star 2023 Major Companies

In 2023, G-Star saw participation from major companies such as Smilegate(Lostark), NCSoft(LLL), Netmarble(Demis Re:Born), Krafton(Dark and Darker) alongside international giants like Bandai Namco(Final Fantasy) and EA SPORTS(FC24). These companies showcased their latest games and technologies, highlighting the event’s global appeal.

• Main Sponsor: Wemade
• Special Sponsor: Google Play

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Multiplatform(Mobile, PC, Console)

G-Star has evolved to reflect the growing trend of multiplatform gaming. The convention features games and products across mobile, PC, and console platforms, catering to a diverse range of gaming preferences and ensuring that there is something for everyone.

Bigger and Bigger

Each year, G-Star continues to grow in size and influence. The G-Star 2023 saw a record number of 197K attendees, with even more space allocated for displays and events. This trend of growth indicates the increasing importance of G-Star in the global gaming industry, as it continues to attract more participants and visitors from around the world.

42 Countries, 1037 Exhibitors, 3328 Booth

This year, the early registration for exhibitors closed in just 30 minutes, showing a heated response and raising expectations that it will break previous records in scale.

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4. G-Star Agency

G-Star’s success is also attributed to the expertise of its exhibition agency. We are an experiential marketing company that not only handles global game shows like GDC, Gamescom, and Tokyo Game Show, but also G-Star. Our greatest strengths lie in solid execution and exhibition planning tailored to user preferences and trends. When planning game exhibitions, we ensure that the initial vision matches the final results and that the operations run smoothly from start to finish.

We have extensive experience managing both indoor and outdoor booths and have organized mega-scale tournaments such as WCG and dubbed the Olympics of gaming, making us specialists in participatory events. Successful exhibitions stem from strong reactions, and in the realm of gaming marketing, the immediate reactions of gamers at the event are highly impactful.

With Eidetic Marketing’s headquarters in Korea and a multilingual team proficient in Korean, English, Chinese and Japanese, it is of no wonder that our global agency participates annually in G-Star.

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Recommended Content

• G-Star Game Booth Ideas for Successful Gaming Conventions [Link]

• 2023 G-Star Works [EA SPORTS, WEBZEN]