2018 15th Anniversary of SCPG China
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Project BackgroundSCPG is a company that invests, develops and operates commercial real estate in China. A subsidiary of a leading urban and rural developer and living services provider, the company has expanded globally to encompass western markets. Managing over 30 major shopping centers in China, SCPG has partnered with multinational corporations such as Blackstone, ICBC and Walmart.
Our SolutionEidetic Marketing was responsible for the planning, design and operations of SCPG's 15th Anniversary Event. In order to aptly represent the brand's global scale, the area was designed with the conceptual representations of various cities around the world. From key visual design, fabrications, performance planning to operational management, Eidetic Marketing successfully completed the event.