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Project BackgroundThe main concern of the WCG New Horizons’ team was how to take previously unknown or unpopular esports genres like AI, VR, and Robot Fighting and present them in a way that would sync with general esports audiences. There was the somewhat monotonous, research intensive Artificial Intelligence field, the difficult to observe Virtual Reality titles, and the unconventional sport of robot fighting. We had to find an element that made these three genres ‘fun to watch’ so normal audiences would be able to more easily connect with these forms of esports. To do this, we tackled each genre individually. For AI, we created a soccer tournament in which teams would code artificial intelligence programs to play against other AI-controlled teams. VR received a visual boost with our LED Mixed Reality screens, which we designed with three separate screens joined together to form a 180 degree athlete POV to immerse audiences in the game. Finally, for Robot Fighting, we created an arena where athletes took their place right outside the cage to allow for both robot and fighter to be viewed at the same time.
Our SolutionEidetic Marketing handled space design, manufacturing, and half of operations as well as tournament operations and broadcasts with partners Banana Culture and