2023 GAMESCOM B2C
Global Exhibition
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BMW GROUP 2023 GAMESCOM B2C
Global Exhibition
Project Background
BMW AirConsole is a gaming platform that offers immediate access to casual games on in-car entertainment systems. Through AirConsole's hardware-free, cloud-based delivery technology, players can conveniently use their smartphones as game controllers. To dynamically convey BMW Group's inaugural transformation into a mobility company to customers, an immersive digital experience showcasing AirConsole was unveiled at Gamescom.Gamescom is renowned as the premier global gaming event and trade fair, celebrated for its extensive exhibition space and substantial visitor turnout. Every year, companies and publishers from around the world come together to unveil their latest software and hardware offerings to industry professiona ls and enthusiasts.
EIDETIC partnered with BMW to oversee the planning and execution of the Gamescom exhibition for the effective presentation of the AirConsole service.
Our Solution
EIDETIC brought the BMW i5 vehicle to the booth for visitors to get the full experience of AirConsole paired with BMW’s electric car technology. Visitors who boarded the i5 enjoyed a realistic in-car gaming experience. By combining BMW's comfortable seats, high-quality speakers, and curved displays with the AirConsole platform, the finest gaming environment was created. Eidetic managed all aspects of the exhibit including graphic visuals, booth design and construction, event planning, and operations, providing a comprehensive solution to effectively reposition BMW as a mobility company.- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- VIP/Executive Handling & Event Execution
- HR Management & Show Site Supervision
