Brand Identity Renewal
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Project BackgroundDr.FORHAIR is a global haircare brand that started from a scalp treatment salon in 2014. It is a premium derma brand based in New York, Beijing, and Seoul which focuses on solving various hair and scalp problems. As sales of functional haircare products increase, Dr.Forhair is growing globally. Consisting of about 30 trichologists around the world and clinical experiences gained in a scalp lab, Dr.Forhair has developed and designed evaluations and care programs for scalp and genetic hair loss as well as stress and heavy metal level checkups. It is a premium brand of high quality and functionality and it continues to expand its market in the US, China, Japan, and Vietnam. Aiming at brand globalization, rebranding was necessary to get rid of the aging brand image and build a more unified tone and manner.
Our SolutionAfter analyzing competing brands and targeted markets, Eidetic proposed a solution that would maintain Dr.Forhair’s clinical image and raise its unique identity above the rest. The goal was to increase product expansion while renewing key - visuals along with a website suitable for all digital environments.