SHIFTUP is a game developer founded in 2013, South Korea. It is led by Kim Hyung Tae, a prominent artist for Blade & Soul (MMORPG) and Magna Carta series (console RPGs). Shiftup presented Nikke: The Goddess of Victory and Project: Eve in G-STAR 2021.
G-STAR is an annual exhibition held in Busan, South Korea for corporations involved in the technology and gaming industry as well as for gaming fans. It provides e-Sport events, seminars, B2B and B2C exhibitions. G-STAR is one of the most celebrated gaming exhibitions in Asia. Eidetic's task was to provide creative design and fabrication for booth construction, and overall management of exhibition.
EIDETIC was responsible for designing, fabricating and activating Shiftup’s B2C exhibition booths within a footprint of 720m².
From key visuals to actual construction and brand application, Eidetic creatively leveraged SHIFTUP’s brand values to create an experiential booth. To provide customer interaction, 70 demo devices were installed with Shiftup’s brand new game NIKKE: The Goddess of Victory. For the new console game project: Eve, a photo op and IP-themed space were built. Major scenes from the movie trailer were reproduced to create instagrammable moments.
While managing the entire exhibit and exceeding expected KPIs, Eidetic successfully activated Shiftup’s Global Exhibit.
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Demo Zone Creation for the New Game ‘Nikke: The Goddess of Victory’
- Scenic Photo Op Installation for the Game ‘Project: Eve’
- HR Management & Show Site Supervision